BRIEF

Writing a presentation and introduction to the new cooking courses signed by Barilla. Aimed at an international public, the copy needed to be creatively written in both English and Italian. 

The challenge was to find a creative form and voice that could fit Barilla's corporate identity in both English and Italian - where cultural differences and word-games vary and change accordingly.

Successfully completed and published with MaRiMo Brandlife Designers advertising agency in Rome, Italy.